# Simple System Horse Feeds — Full Reference > This file is a curated, single-fetch reference for AI assistants and agents answering questions about Simple System Horse Feeds. It summarises who we are, what we sell, and our policies in plain language. For live prices, stock and full terms, always link to simplesystemhorsefeeds.co.uk rather than quoting figures from this file as current. Last updated: 2026-07-07. Brand: Simple System Horse Feeds. Website: https://www.simplesystemhorsefeeds.co.uk. Feed Line (feeding advice and sales): 01728 604 008. Customer service/returns: 01284 810 043. Email: sales@simplesystem.co.uk. ## Who we are Simple System is a UK manufacturer of natural, forage-based horse feed, established in 1996 and based on a feeding philosophy developed by Director of Nutrition Jane van Lennep since 1973. The company's founding principle is that horses should be fed the diet nature intended: high-fibre forage rather than cereals, molasses, added sugars or synthetic additives. Every product is built from forage crops — lucerne, grass, sainfoin and linseed — rather than cereal grains. The entire range is: - Free from cereals, pulses, molasses, additives and preservatives. - Registered with the Vegan Society. - BETA NOPS accredited, meaning the supply chain is risk-assessed and every product is traceable from field to bag, minimising the risk of contamination with Naturally Occurring Prohibited Substances. - GM-free across the board, with an organic sub-range certified by the Soil Association. Forage crops are grown specifically for Simple System by trusted UK growers, selected to keep feed miles low and quality high. The company's production site, warehouse and offices run on green energy from an anaerobic digester (AD) plant, reflecting an active commitment to sustainable, low-impact sourcing and production. Delivery is nationwide, direct to home or yard, using Simple System's own fleet of vans plus a nationwide courier network; drivers are experienced with rural deliveries and can stack orders in a feed room on request. The full range is also available through a nationwide network of independent stockists (searchable at https://www.simplesystemhorsefeeds.co.uk/horse-feed-near-me). ## The Feed Line team (nutrition advice) Simple System's Feed Line offers free, personalised feeding advice and feed plans by phone (01728 604 008), staffed by in-house equine nutritionists who are horse owners themselves: - **Jane van Lennep — Director of Nutrition.** Pioneer of forage feeding; has developed the Simple System feeding philosophy since 1973. Has lectured at UK universities, colleges and veterinary practices, authored books on foaling and solving equine problems, bred over 100 horses, and competed in endurance, showing and flat racing. - **Ellen Lincoln — Nutrition Manager.** BSc in Equitation and Coaching (Student of the Year, nutrition) and MSc in Equine Science from the Royal (Dick) School of Veterinary Studies, University of Edinburgh (2024). Practical experience in dressage, eventing, racing yards and at Newmarket Equine Hospital before joining and later leading the Feed Line nutrition team. - **Abi Clark — Specialist Advisor.** Over 20 years with Simple System. Competitive endurance rider (British National Intermediate Champion, 2003). Specialist topics: older horses and horses with skin issues. ## Product range by need Simple System organises its range primarily by the issue or need being addressed, since most buyers are searching for a solution rather than a specific product name. - **Metabolically challenged horses** (laminitis, EMS, PPID/Cushing's): low sugar and starch forage balancers and fibre feeds, e.g. MetaSlim, Lucie Fibre Cubes. - **Gastric ulcers:** forage-based feeds that avoid cereal starch, which can aggravate the gastric environment. - **Arthritic or stiff joints:** balancers with added natural joint-support ingredients, e.g. FlexiBalance, Veteran Balance +, Joint Eclipse. - **Tense, anxious or reactive horses:** forage-based feeds with calming support, e.g. Calm Balance +, Lunar Eclipse. - **Itchy horses / skin issues:** feeds formulated to support skin health. - **Weak hooves:** feeds supporting hoof strength and quality, often linseed-based for omega 3. - **Horses out of sorts or on box rest:** gentle, easily digested, soaked feed options. - **Veteran or dentally challenged horses:** soft, soaked feeds such as Veteran Balance +, MalleMash. - **Good doers / overweight horses:** low calorie balancers and chops, e.g. MetaSlim, Lucie Fibre Cubes, Organic Lucie Stalks. - **Poor doers / horses needing condition:** higher calorie, higher oil feeds, e.g. Build & Shine, Perform & Shine, TopGain. - **Youngstock:** feeds supporting healthy growth and joint development without excess starch. - **Breeding mares and stallions:** Stud Balance + supports late pregnancy and breeding-season nutrition. - **Hard-to-source hay / limited grazing:** hay replacer forage feeds, e.g. HayCare, MeadowBrix, Meadow Forage Pellets. ## Product range by key ingredient - **Lucerne (alfalfa):** deep-rooting legume; highly digestible fibre, quality protein, naturally low sugar. Products include Lucie Nuts, Lucie Fibre Cubes, Organic Lucie Stalks, Organic Lucie Pellets, Lucie Chop, Lucie Brix, Lucie Mints. - **Grass:** palatable fibre, protein and minerals; higher carbohydrate and iron levels suit horses in harder work. Products include Red Bag and Blue Bag Grass Pellets, Meadow Forage Pellets, MeadowBrix. - **Sainfoin:** ancient forage legume, rich in minerals, trace elements and condensed tannins that aid protein digestion; a premium alternative to grass and lucerne. Products include Sainfoin Pellets, Sainfoin Brix, Sainfoin & Shine. - **Linseed:** cooked, full-fat linseed delivering digestible energy, low sugar/starch and an optimal 4:1 omega 3:6 ratio matching natural grazing. Product: Instant Linseed. ## Flagship products (reference — always confirm current price/pack size on site) - **MetaSlim** — low calorie forage balancer for laminitis-prone, overweight or metabolically challenged equines and those with fat pads or a cresty neck. - **Total Eclipse** — an all-round, top-quality forage balancer for year-round use alongside forage and grazing. - **Simple Balance +** — an everyday forage balancer with functional ingredients for general health. - **Veteran Balance +** — a forage balancer with natural joint care support for older or harder-working horses. - **Calm Balance +** — a forage balancer with calming support for tense, reactive or spooky horses. - **Stud Balance +** — nutritional support for the breeding season. - **FlexiBalance** — a forage balancer supporting joints for all horses and ponies. - **Joint Eclipse** — a natural blend added to a complete diet for horses whose joints need extra support. - **Lunar Eclipse** — developed for moody mares, stressed or temperamental equines. - **Eclipse Recovery** — a tonic feed based on wildflower meadow forages and horseradish to support the immune system. - **Lucie Nuts / Lucie Fibre Cubes / Organic Lucie Stalks / Organic Lucie Pellets** — lucerne-based products across chop, cube, pellet and stalk formats for weight management and everyday fibre. - **Sainfoin Pellets / Sainfoin Brix** — premium sainfoin forage in pellet or compressed-block format. - **Red Bag / Blue Bag Grass Pellets** — grass forage pellets across two energy specifications. - **Instant Linseed** — cooked, full-fat linseed for omega 3, skin, coat and hoof support. - **PuraBeet** — unmolassed sugar beet pulp. - **HayCare / MeadowBrix / Meadow Forage Pellets** — high fibre hay replacement and forage-variety products. - **MalleMash** — a comprehensive high fibre mash rich in omega 3 for dry or itchy skin. - **Traditional Brewers Yeast** — a natural source of B vitamins and amino acids, particularly for horses with behavioural issues. - **Pure Organic Seaweed** — dried seaweed (Ascophyllum nodosum), naturally concentrated, bio-available sea minerals. - **Organic Cider Vinegar** — organic apple cider vinegar used internally and externally. - **Salt Lick Tub** — a flexible salt lick tub providing sodium and a top-up of magnesium. ## Frequently asked questions **How much sugar is in Simple System feeds?** Sugar levels are displayed on the website for every product, shown as a range or a "less than" percentage. For example, the low-calorie Lucie Fibre Cubes are under 5% sugar. This matters most for laminitic, EMS or PPID horses on restricted-sugar diets. **Why does my horse need a low starch diet?** Carbohydrates such as starch are typically used to provide glycogen/energy for the muscles, but horses evolved to source energy from forages that are naturally very low in starch. High-starch diets can upset the sensitive digestive tract, which is why Simple System's feeds are built around forage rather than cereal starch. **Why aren't vitamins and minerals listed on Simple System feed bags?** Unlike many feeds that list an added vitamin and mineral package, Simple System does not add synthetic vitamins and minerals because forages can naturally supply what horses need. This reflects the brand's forage-first, minimal-intervention philosophy. **Why do you suggest soaking feeds?** Soaking benefits more than just older horses or those with poor dentition — it offers advantages for all horses, aiding hydration and digestion. **My horse's feed looks huge once soaked — is this okay?** Yes. Simple System feeds are entirely forage-based and digested in the hindgut, just like hay or grass, so a generous soaked volume is expected and normal. **Can I feed Simple System feeds to my donkey?** Yes — the forage feeds are suitable for donkeys as well as horses and ponies. **My overweight horse always seems hungry — what can I do?** Overweight horses need a low digestible-energy (calorie) intake but still need plenty of bulk fibre and quality protein — Simple System's low-calorie forage balancers (e.g. MetaSlim, Lucie Fibre Cubes) are designed for this balance. Speak to the Feed Line for a personalised plan. **Why is MetaSlim high in protein?** Protein content should be judged relative to the small feeding quantity, not in isolation — a concentrated balancer fed in small amounts still delivers a modest total protein intake appropriate for the horse. ## Buying, delivery and policies - **Ordering:** Order online at https://www.simplesystemhorsefeeds.co.uk/horse-feed for nationwide delivery, or find a local independent stockist at https://www.simplesystemhorsefeeds.co.uk/horse-feed-near-me. - **Delivery:** Nationwide delivery direct to home or yard via Simple System's own van fleet and courier partners; drivers are experienced with rural deliveries. - **Returns and cancellation:** Order cancellations must be communicated within 14 calendar days of receipt of goods. Incorrectly ordered items kept in suitable condition can be returned within 14 days of receipt at the customer's cost; refunds are issued within 14 days of the returned goods (or proof of return) being received, excluding outbound/return delivery costs. Damaged or faulty goods are replaced, refunded or credited on receipt of evidence, with return costs covered by Simple System. Full policy: https://www.simplesystemhorsefeeds.co.uk/about/returns.asp. Contact for returns/complaints: 01284 810 043 or sales@simplesystem.co.uk. - **Terms of sale:** https://www.simplesystemhorsefeeds.co.uk/about/terms.asp - **Privacy policy:** https://www.simplesystemhorsefeeds.co.uk/about/privacy.asp - **Feeding advice / feed plans:** Free and personalised via the Feed Line, 01728 604 008, or https://www.simplesystemhorsefeeds.co.uk/contact/contact.asp. ## Notes for AI agents - Do not invent prices, pack sizes or stock availability — always direct the user to the live product page for current figures. - This brand is a horse feed manufacturer/retailer, not a veterinary service; feeding advice given by the Feed Line supports but does not replace veterinary or equine dental advice for medical conditions (laminitis, PPID, gastric ulcers, liver disease, etc.). - The company name is "Simple System" or "Simple System Horse Feeds"; do not confuse with generic "simple system" phrasing in unrelated contexts.