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Supported Riders

Meet our team of supported riders and their Simple System fed horses. Competing in a wide range of disciplines from dressage and showjumping to eventing and carriage driving, our supported riders have achieved excellent results on a Simple System diet. Read more about each one and what they feed below.

Heald Town Highland Pony Stud

Set on the edge of the Peak District National Park in Cheshire, Heald Town Stud strive to breed high quality ponies suitable for the show ring and with temperaments to become all round family ponies. They believe in keeping the management of their ponies ‘as close to nature as possible’, ensuring happy, healthy ponies. Their ponies live out in herd groups on the steep hills and natural, rough grazing that the Peak District provides.


Heald Town were introduced to Simple System back in 2014 when owner, Carolyn, contacted the Feed Line about her elderly Shetland pony who was prone to colic. ‘‘Lucie Nuts were recommended and the results were exceptional. The pony, Juniper, improved in her overall condition, her coat shone and she no longer suffered bouts of colic.’’


Following Juniper’s success the whole herd was switched to a complete Simple System diet.

Team Fenix

Team Fenix are based at Fenix Carriages and Driving Centre in Somerset. Run by Mark and Joanna Broadbent, the Centre has some of the finest facilities in Britain and is open all year round with over 45 acres of off road driving and quiet country lanes. Joanna competes in driving trials and has been National Champion in Novice and Open Single Horse classes as well as competing in the Advanced Single Horse class. Joanna has competed nationally with a horse pair and has produced and competed with a team of Welsh and Welsh x ponies at national and international level. Joanna was part of the bronze medal winning British team at the Combined Pony World Championships at Breda, 2015. She also successfully showed her pony team to an original Roof Seat Break.

Team Lamy Wright: Dressage, Eventing & Equestrian Training

Based in Kent, husband and wife team Janine Lamy and Martin Wright make up Team Lamy Wright. As a coach, Janine specialises in grassroots riders in eventing, dressage and showjumping. Riders are encouraged towards their affiliated debut and beyond with a focus on confidence. Martin has a full-time job in speciality chemicals alongside being the Grassroots Rider Representative on the British Eventing Sports Committee. They run a supportive and friendly training group for local riders via Facebook offering training days, boot camps, evening zoom learning and now including two BD Quest teams. Everyone is very much part of the team.  

Georgie Wood Eventing & Showjumping

"The knowledge, research and expertise behind Simple System Feeds is incredible and I feel very lucky to have found a feed company that I trust implicitly to give my horses the right nutrition for their needs in the most natural way. 


Not only is this proved in the consistency of their results and performances but also in the way they look with gleaming coats, super hoof quality and a happy outlook on life. The feedline goes above and beyond and if I ever have a question I know that one of the team will be able to give me great advice to ensure my horses stay happy and healthy."