Can horses cope with sudden cold weather?
Horses can survive and even thrive in what we consider to be very inhospitable conditions, but they do need plenty of feed to fuel them and keep them warm.
The industry turned out in style to celebrate and reward the winners of the 2018 BETA Business Awards, which were announced during the British Equestrian Trade Association's annual Gala Dinner, at the National Motorcycle Museum, near Birmingham, on Monday 22 January. These coveted awards were presented to companies and individuals considered to have made outstanding contributions to the trade. Simple System were delighted to win two 2018 BETA Business Awards... TSM SOCIAL MEDIA AWARD This award rewards the company that best embraces social media and uses it to powerful effect throughout its marketing strategy. It is divided into two categories – those who spend 15 hours or less a week on social media activity and those who spend more than 15 hours on it. The judging panel considered application presentation, innovation and use, originality of content, compelling nature of presence, interaction with audience and accuracy and engagement of information. 15 Hours and Under Winner: Simple System Horse Feeds Judges felt the company had a well-balanced approach to its social media, with lots of original content and some sound advice, sparking plenty of conversation and engagement. The brand had clearly built up a strong reputation on social media for providing nutritional information that could be trusted. BETA SPONSORED RIDER OF THE YEAR This award acknowledges sponsored riders who make the greatest contribution to the trade and is presented to those who have participated fully in building a relationship with their sponsor to yield good results for both. It is divided into two categories – Amateur Rider, to reward those who do not make a living from their competitive riding, and Professional. Amateur Rider Winner: Georgie Wood Nominator Simple System Horse Feeds said: “Georgie is much more than a sponsored rider – she truly believes in our feeding system and was using it long before our partnership began. We enjoy working together to improve the company, the trade and sport. Georgie is a dedicated member of the equestrian industry and we are proud to work with her.” Professional Rider Winner: William Fox-Pitt Nominator Musto said: “William goes above and beyond expectations in everything he does. His open manner and friendly personality make it easy to communicate what Musto needs and helps to enhance and develop our products, brand and the industry. He is a true spokesman for the sport and the trade.”