Our Feed Line nutrition experts are all horse owners, with a practical understanding of the challenges facing the modern owner and the crucial role feeding can play. Read more about the members of our Feed Line team below. Our knowledge base and feeding system is always evolving, working with equine vets, attending technical conferences and applying the latest industry research.
Passionate about all things forage feeding, our friendly advisors are happy to help, from product questions to complete personalised feed plans. Speak to our Feed Line for free feeding advice today.
An understanding of digestive physiology explains why horses haven’t evolved to thrive on a high starch diet…
We are frequently asked, 'What is Sainfoin'. Read on to learn more about this fantastic forage for horses.
Rain fall can trigger growth akin to a spring flush, especially if temperatures are high. Even whilst true spring may be in the past, the risk for those prone to laminitis will rise.
Abi Clark has been part of the Simple System team for over 20 years. Abi is incredibly knowledgeable and provides straightforward, easy to follow feeding advice. An experienced horse owner and competitive endurance rider herself, Abi was the British National Intermediate Champion on her Arab Iggy in 2003 (fuelled by Simple System!). Abi’s specialist topic is older horses and horses with skin issues.
Our Feed Line team is led by our Director of Nutrition, Jane van Lennep. A pioneer of forage feeding, Simple System is based on a system of feeding Jane has been developing since 1973. Jane has lectured at various universities, colleges and veterinary practices in the UK. The author of books on foaling and solving equine problems, Jane is a fountain of knowledge. During her equine career, Jane has participated in a wide range of national and international competitive activities including endurance, showing and flat racing. Jane has bred over 100 horses to date and continues to manage her small stud at home (all fed on Simple System, of course!).
Ellen came from a surprisingly non-horsey background, but as the friend of a farmer’s daughter, soon found her way to the local Pony Club centre and has never looked back. Ellen’s studies were focused in the equine field. She completed her Bachelor’s degree in Equitation and Coaching - graduating as ‘’Student of the Year’’ for her results in nutrition. Ellen continued her educational journey, alongside working on Simple System’s Feed Line, graduating as Master of Science (MSc) in Equine Science from The Royal (Dick) School of Veterinary Studies at The University of Edinburgh in 2024. When it comes to practical equine industry experience, Ellen has worked at dressage, eventing and racing yards. She also spent several years at Newmarket Equine Hospital looking after more clinical cases, standing her in good stead to join the nutrition team at Simple System. After almost five years on the Feed Line, Ellen was promoted to Nutrition Manager. At home, Ellen has three horses of her own; rescued Hackney cross, Redwings Indigo, skewbald companion pony Maisie (who also turns her hoof to showing on occasion) and Ellen’s heart horse – hunter, Louie. Ellen enjoys a variety of equine pursuits, but her real passion is National Hunt racing. Ellen aims to visit every racecourse in the country and hopes to get into racehorse ownership in the future.